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Each year there are six section themes or ‘worlds’ for designers to be inspired by when entering the WOW Competition. This includes three recurring sections; Aotearoa, Avant-garde and Open, plus three unique themes which are announced each year.





Draw on your own childhood memories or drawings; or be guided by a child in your life as you enter a secret make-believe world filled with imaginary friends and fantastical creatures. Breathe life into dreamlike or nightmarish characters. Consider colour, scale, and storytelling. Evoke a child’s sense of wonder and discovery. Garments must be suitable for comfortable wear by a child aged 6–12 years. Entries must be made by adults over the age of 18, as per Competition Rules.
Step into a world of opulence and unapologetic excess. Celebrate the lavish drama, spectacle and glorious rebellion of the Rococo age with gilded ornamentation, sumptuous textiles, and theatrical silhouettes for the grandest of entrances. Draw inspiration from an era at its most extravagant; whether through costume, architecture, furnishings, or the decorative arts.
Create from the starkest palette and be inspired by how these opposites manifest in cinematography, nature, art, and symbolism. Explore duality, contrast or monochrome. Your wearable art creation can be black, white or a combination of both. There is no grey area here.
Reach into your unique connection, perspectives, original creativity and imagination to tell a story of your personal relationship with and aspirations for Aotearoa New Zealand.
Break the rules of fashion and push it into a world that is experimental, radical, and unorthodox. Create a work of wearable art that breaks new ground through innovation, form or structure.
At the epicentre of WOW’s universe is an international wearable art competition that challenges artists and designers from all around the world to take art off the wall and onto the human form. The most innovative and outstanding entries are chosen to appear on stage as part of the annual World of WearableArt Show.