WOW Privacy Policy

This Privacy Policy sets out how World of WearableArt™ Limited (“WOWTM”, “we”, “us” or “our”) collects, stores, uses and discloses your personal information. We will not use or share personal information that we collect except as set out in this Privacy Policy (or otherwise as permitted or required by law).

By using our website, ticketing platform, or otherwise providing personal information to us, you acknowledge that we will collect, use, store and disclose personal information in accordance with applicable privacy laws and this Privacy Policy.

Depending on the way in which you interact with us, this Privacy Policy may be read in conjunction with additional contractual terms.

Collection of Personal Information

You may search, browse, and access information contained on our website without providing us with any personal information.

We collect personal information that you voluntarily provide to us. This includes when you enter the World of WearableArt™ (WOW) Competition or other competitions conducted by us, when you purchase tickets or merchandise from us, when you participate in discussion boards or engage with us through social media, or when you contact us to request information. We also automatically collect information that does not personally identify you when you visit our website, and we provide further information on this in the below “Use of Tracking Technologies” section of this Privacy Policy, and our Cookie Policy.

We may collect personal information from a source other than yourself (“indirect collection”). The parties we may indirectly collect personal information from are:

Other people, when they nominate you to receive a prize, or if they submit information about you, or purchase tickets on your behalf;
Patronbase, who provide us with ticketing services (see: https://patronbase.com/);
Webflow, who provide us with website related services (see: https://webflow.com/);
Mailchimp, who provide us with marketing and email services (see: https://mailchimp.com/);
NZME, who provides us with marketing services (see: https://www.nzme.co.nz/);
Survey Monkey, who provide us with survey and feedback tools (see: https://www.surveymonkey.com/);
Google, through Google Forms (see: https://www.google.com/);
Cactus Software, who provide us with software services to run competitions (see: https://www.cactus.net.nz/);
Zoho, who provide us with cloud software solutions (see: https://www.zoho.com/);
Payment processers that we use for processing ticket transactions; or
From publicly available sources.

Your access and correction rights in relation to any information that we have indirectly collected are set out below at the ‘Access, Correction & Other Rights’ section of this Privacy Policy.

The types of personal information that we collect will depend on the purpose(s) for which it is being collected and may include your name, physical address, nationality, gender, e-mail address, phone numbers, date of birth, address, country of residence, occupation and whether you are undertaking any form of study. We may also collect information related to your health and medical record, such as your vaccination status (however we will only do this to the extent we are legally permitted to do so).

In the event that you are voluntarily providing us with personal information and do not fill in all required fields, or otherwise provide your full and correct details, we may not be able to comply with or fulfil the purpose for which such personal information has been provided to us.

Storage and Security

We will take reasonable steps to protect your personal information against loss, unauthorised access, use, modification, or disclosure while it is held by us.

Personal information may be collected, and stored, either by us directly or on our behalf via our third party contractors that act as our representatives or agents. This information may be stored by our third party contractors outside of New Zealand, or outside of the country that you reside in.

WOW™ engages a third party online payment providers to manage payments made via its website. WOW™ and its third party online payment providers adopt appropriate security measures to protect your personal information (including any credit or debit card details that you may submit through our website) against unauthorised access, disclosure, alteration or destruction. For example we use encryption, physical access security and other applicable security systems and our online payment provider complies with the payment card industry data security standard. Our website uses the industry standard security protocol Secure Sockets Layer (SSL) to encode sensitive information.

We recommend you take appropriate security precautions when accessing our website via public Wi-Fi networks or shared computers.

Legal Basis for Processing and Use of Personal Information

How we process your personal information will depend on the purpose(s) for which it is collected, however such processing will only occur where we have a legal basis to do so. Our legal basis for processing your personal information will, in almost all circumstances, fall within the following categories:

Consent: For example, where you have provided your consent to receive our periodic newsletter.
Performance of a contract with you: For example, where you have purchased tickets or merchandise from us and we need to use your contact details and payment information in order to process your order and send the purchased items to you.
Compliance with law: Where we are subject to a legal or regulatory obligation and need to use your personal information in order to comply with that obligation.

We have broken down the purpose collecting of your personal information into three categories, being (1) general use; (2) WOW™ Competition administration; and (3) ticketing and online store. We provide a summary of the uses of personal information within each category as follows.

1. General Use

We may use your personal information for the following ‘general use’ purposes:

to provide our products and services to you, including event ticketing, competitions that we run, access to educational content, and merchandise;
to operate our systems, including our online payment system and ticketing database;
to provide you with marketing and promotional information regarding WOW™ including emailing or posting you our periodic newsletter (you can opt-out of receiving any such information at any time) and for us to conduct other promotional and marketing activities such as running marketing campaigns via social media and other channels;
to conduct market research and analysis which may involve: (a) disclosing such information to our third party service providers in order for them to undertake research or analysis and report back; (b) aggregating your information along with the data of other customers in order to develop insights in relation to the products and services we provide you; and/or (c) anonymising and aggregating your information along with the data of other customers in order to develop insights in relation to the products and services we provide you.
to contact you in response to employment or volunteer enquiries or provide information about available opportunities;
to contact you in response to general enquiries; and/or
to comply with any legal or regulatory obligations that we are subject to, which may include sharing your personal information with government agencies as required. ‍

2. World of WearableArt (WOW) Competition Administration

In order to be eligible to enter the WOW™ Competition, you must first be registered with WOW™. Registration is a one-off requirement, and once registered you will be able to enter into each annual WOW™ Competition. If you register with WOW™ and enter the competition, we will use your personal information:

for archival purposes which involves maintaining a record of all entrants to the competition;
to contact you in relation to the competition including providing you with information and returning any property (such as garments) that you have submitted to us as part of entry to the competition (and this will involve providing your personal information to our logistics partner (currently Mainfreight) to enable any such return of property);
for the purposes of promoting the competition which may include providing your contact details to the media and profiling finalists and award winners through our social media channels (in accordance with our Competition Terms & Conditions); and
in the event you are an international entrant (i.e. you do not reside in New Zealand and are not a New Zealand citizen), to notify the embassy of your country of origin of your entry into the competition (with your permission) to give them the opportunity to host you in the event you travel to New Zealand for Awards Week.

3. Tickets and Online Store

You may purchase tickets to the World of WearableArt™ Show and WOW™ merchandise through our website and ticketing platform. Please note that you must register an account with WOW to be able to purchase tickets. To facilitate these services, we will use personal information we receive from you:

to allow you to create an account with us;
to contact you if there is a problem with the items you wish to purchase, or for the return or exchange of an item;
to process and administrate your transaction with us;
to provide and deliver the products and services you have requested;
to verify the identity of the purchaser;
to contact you if there is a cancellation or change in event details; and/or
for archival purposes which involves maintaining a database of all purchasers of tickets, such database will generally be used for direct marketing purposes which may include receiving emails or phone calls in respect of promotions.

Use of Tracking Technologies

Apart from the information you give us, we also automatically collect information about you when you visit our website through the use of cookies and other tracking technologies. Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device, e.g. your computer, smartphone or tablet. Technologies we use that may be similar to cookies are tracking pixels, Java scripts, tags and web beacons.

For more information on what cookies we use and how we use them, please refer to our Cookie Policy.

Access, Correction & Other Rights

You can request confirmation of what personal information we hold about you and request that we provide access to such personal information at any time. Please note that there are some grounds which allow us to refuse to grant you access to your personal information.

You may also request that we correct any personal information we hold about you. When you request any such correction, you may:

provide us with a statement of the correction sought to your personal information (correction statement); and
request that we attach such correction statement to the relevant information if we do not make the requested correction.

If we refuse to make the requested correction and you have provided us with a correction statement, we will take such steps as are reasonable to ensure the correction statement is attached to the relevant information so that the correction statement will be read with such information.

If you are located in the European Union or the United Kingdom, you can object to the processing of your personal information, ask us to restrict processing of your personal information, ask us to erase your personal information, or request portability of your personal information under certain circumstances.

You can ask us not to process your personal information for marketing purposes. We will inform you (before collecting your information) if we intend to use your personal information for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal information or otherwise by clicking the “opt-out” or “unsubscribe” links in any marketing material we send you.

You can withdraw your consent to the processing of personal information we have collected at any time. Any such withdrawal will not invalidate processing that has occurred prior to withdrawing your consent.

If you wish to exercise any of the above rights, please contact us on the details outlined below in the ‘Contact Information and Complaints’ section of this Privacy Policy. We will respond to you in accordance with statutory timeframes.

Retention and Deletion

The personal information we collect from you will be kept for so long as it is needed to carry out the purpose(s) for which it was collected. The vast majority of the personal information that is collected and retained is from:

fans of WOW when they register with us;
entrants into the WOW™ Competition; and
customers that purchase tickets and merchandise through our website and ticketing platform.

In all these instances, your consent is obtained to the uses described earlier in this Privacy Policy. As these uses include on-going marketing activities and promotion of WOW and archival purposes, your personal information will be retained for the duration of your relationship with us until you request its deletion (which you may request at any time). In relation to ticketing and competition data, this may be kept for longer than the duration of your relationship with us.

Disclosure of Personal Information

We may disclose your personal information to:

our group companies, affiliates and/or related entities;
our third party service providers that assist us in operating our business and systems, including our online payment system, ticketing database, digital marketing and advertising, and fraud prevention;
the media, if you are a finalist or winner in a competition that we run; and/or
any person or entity, including our affiliates, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation, or liquidation whereby we transfer, sell, or assign to such third party information concerning your relationship with us, including without limitation, personal information that you provide and other information concerning your relationship with us.

Other than the parties listed above, we will not provide your personal information to any other third parties, unless there is a legal obligation or we have your consent to do so. Other than when we are required by law to disclose your personal information, we will only provide your personal information to a third party as described in this section if we believe on reasonable grounds that such third party is required to protect the information in a way that, overall, provides safeguards which are comparable to the safeguards afforded to you under the New Zealand Privacy Act 2020. This may involve the transferring of your personal information to other parts of the world.

Contact Information and Complaints

If you would like to exercise any of your privacy rights, or have questions, comments or complaints about how we collect, use, disclose, manage or store your personal information, please contact our Privacy Officer, Matthew de Kimble Butler at info@worldofwearableart.com.

Should you wish to report a complaint, or if you feel as if we have not addressed any privacy related concerns in a satisfactory way, you can contact the relevant supervisory authority in your country:

For Australia, this is the Office of the Australian Information Commissioner.
For the European Union, this is the data protection authority in the EEA country in which you reside.
For New Zealand, this is the Office of the Privacy Commissioner.
For the United Kingdom, this is Information Commissioner’s Office.