WOW is a phenomenon. It inspires designers to be more creative; to be bold and brilliant. And the designers, in turn, drive WOW to be more innovative, more extensive and, generally, just more of everything.
From modest beginnings under a rain-soaked marquee in a rural co-operative art gallery, World of WearableArt (WOW) has grown into an internationally renowned annual design competition attracting hundreds of entries from all over the world.
Each year, WOW invites designers to create the unimaginable, to challenge the conventional, and defy creative expectations as they make works of art that will be brought to life on a global stage at the annual WOW Awards Show. For the audience, WOW is a feast for the eyes, where fashion, art and theatre collide. For the designers, it’s an opportunity to create a work free from commercial restrictions, to go on a creative journey with their peers and to have their talent recognised.
Designers come from the worlds of fashion, textile or industrial design, jewellery, architecture, engineering, sculpture and painting, or homemaking. Some of them have been storing a creative idea in their brain for a long time, sometimes years, others use the annual creative challenges (sections) to spark a new vision.
Today, over 30 years since the first WOW Awards Show took place, garments come from across the globe and are brought to life on stage in front of an audience of over 60,000 people. For designers, WOW provides a unique platform to share and showcase their creativity and inspiration, expand horizons through global connections to other creative companies, experiment with new techniques and technologies and build on their own professional portfolios of design work.
“Winning the Supreme WOW Award gave me a certain confidence and validity in my own abilities, not only as a designer, but in setting up my own business.”
– Yogesh Chaudhary, 2010 Supreme WOW Award Winner, India