WOW is back and we can’t wait to share our 2021 world with you later this year!

Read on to discover what’s new with WOW this Show season


Sit close to the action!


New for 2021, the Stageside Experience, offers exclusive table seating for you and your friends right up close to the action of the Show. As part of the experience you’ll receive a glass of champagne on arrival and a pre-Show tasting platter created by caterer Sarah Searancke.

For more information and to download a brochure please click here


The Stageside Experience will be available for the following performances:

Sat 2 Oct, 7:30pm

Sun 3 Oct, 5:00pm

Sat 9 Oct, 1:30pm & 7:30pm

Sun 10 Oct, 1:30pm & 7:30pm

Sat 16 Oct, 1:30pm & 7:30pm

Sun 17 Oct, 1:30pm


If you would like to upgrade your ticket to take advantage of this new experience please email before Friday 26 March 2021.


New Seating Plan for 2021

There have been some minor changes to the downstairs seating layout for the 2021 WOW Awards Show season.

If your original seats were affected by these changes, we have allocated you the very best replacement seats. Should you wish to make any changes to these seats, we can do so free of charge up until 5pm, Friday 26 March 2021 by emailing


Click on image to see larger version


Print-at-home tickets

There will be no printed tickets issued for the 2021 WOW Awards Show. Ticket purchasers will be emailed a print-at-home ticket that they will need to print out and bring to the Show venue.


WOW Picnics and WOW Desserts

WOW Picnics and WOW Desserts will not be available to purchase for the 2021 Show. If you purchased either of these items in 2020 you will receive a refund by 1 April 2021.

If you’re interested in a catered experience at the Show, why not consider upgrading your tickets to our new Stageside Experience?


A token of our appreciation for 2020 ticket transferees

As a token of our appreciation to those who have transferred their 2020 Show tickets to 2021, we would like to offer a complimentary* WOW Up Close Catalogue – a 96 page book with exclusive insights and stunning imagery of the collection of wearable art garments that were on display at the World of WearableArt – Up Close exhibition at Te Papa recently.

Closer to Show time we will issue a voucher to present at the venue to redeem for your WOW Up Close catalogue. 

*One copy of the book will be offered per booking.



We look forward to seeing you at the Show in Sept/Oct.

Visit to find out more about how to make the most of your WOW in Welly experience!