The countdown is on to our 30th anniversary show, and to help you prepare we’ve put together some key highlights for your time in Wellington to help celebrate the WOW Awards Show, here’s what you need to know.

Discover the WOW HUB, located outside the show venue the TSB Arena. Make sure you allow time to browse through this year’s merchandise and find out all you need to know about WOW in Wellington. Open from 11am until 4pm each day and then 1 ½ hours before each show. 

WOW My Town, driven by Mazda

Our last stop on the tour will see Firebird and Stitch Witch arriving at the WOW HUB on Monday 24 September. Be there from 9.00 – 11.00am and be part of the fun.  

Then on Thursday 27 September at 6pm see all the special moments captured during the WOW My Town driven by Mazda tour come to life and celebrate the start of the WOW Awards Show season.

Firebird, Susan Holmes, New Zealand (2009) at Nelson Cathedral Steps, as part of the WOW My Town Tour.

 Exclusive merchandise

Treasure your WOW experience with a souvenir to remember this year’s show. Visit the WOW HUB to check out all the great merchandise on offer, including the exclusive Dame Suzie Moncrieff 30 Years range, as well as  2018 Worlds of WOW merchandise, featuring a selection of this year’s garments featured as part of our

Princess Niwareka, Maria Tsopanaki & Dimitri Mavinis, United Kingdom (2016), holding the 2018 Souvenir Programme.


It takes a great city to make an amazing WOW experience. Every year Wellington city lights up with WOW, and this year is no exception!

WOW Wander

As part of the 30th anniversary celebrations, this year’s WOW Wander gives you the chance to get up close with 16 extraordinary works of wearable art bought to life in installations designed by COCA Massey University Students and Workshop e. Cosmos has really made herself at home in the city, see her up close at David Jones!

For a full list of WOW Wander installations pick up your Insider’s Guide from the WOW HUB, to help you explore your way through the city.

Cosmos, Rinaldy Yunardi, Indonesia. Photography by Lindsay Adler. Captured in New York in December 2017, for the 2018 WOW campaign. 




The WellyLovesWOW 2018 Selfie Sign is dressed for the occasion too, spot it along the waterfront for that perfect selfie moment with your friends and family. Join in on the fun andsnap a pic, share it on your social channels using #WellyLovesWOW and you could be in the draw to win one of five $1,000 shopping sprees! There are chances to win around every corner. Explore Retail Displays across the city and taste your way around Wellington with the Edible Art Competition. Visit for more info.

Thank you
A special shout out to all the Wellington City Ambassadors and Volunteers who are situated across the city over the season, to help you enjoy your WOW experience. Look out for them on the streets as you explore your way through the city.