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Digital Content Specialist

Posted on:

We’re looking for dynamic digital marketer to join our small, high performing, passionate marketing team.

If you have a love of creativity and all things social, web, email and data, then this may be the job for you!

As Digital Content Specialist you will maintain and grow WOW’s digital presence, across web, social, email and digital media.

You’ll be that wonderful mix of analytical and creative, diving into the numbers to ensure we’re learning and optimising one minute, and creating fit-for-social content the next.

You’ll both generate in-house advertising campaigns, and work alongside our wonderful digital agency on the WOW Show campaign. You’ll know what makes communities tick and engage, creating intriguing behind-the-scenes content, as well as leveraging our significant library of show footage and imagery.

We’re looking for someone who has an eye for good visual content and storytelling, attention to detail, and experience managing high performing social media channels, websites and email marketing campaigns.

You will need curiosity and drive, initiative and hunger – as well as flexibility, patience and a great way with people and words.

This role offers the opportunity to work on a world class event and competition made locally, and a global brand with so much scope to further grow. It’s a great gig for a digital all-rounder who is inspired by the idea of creating awe-inspiring encounters with a world of wearable art.

Work at WOW

WOW is the world’s leading wearable art experience, and encompasses a renowned international wearable art competition, Aotearoa’s single largest theatrical production staged in Wellington annually, and exhibition and activation activity both within New Zealand and overseas.

As a platform for artists, our focus is on nurturing creativity and creating awe-inspiring encounters with a world of wearable art. If you enjoy working in a stimulating creative environment, are a team player and have a passion for the arts, then you will love working at WOW.

If you are interested in applying, please see the position description below. If you don’t ‘tick all the boxes’ but are excited about the opportunity and reckon you could thrive in this role, we’d still really like to hear from you.

Audition FAQ

Do I have to register, or can I just turn up to the audition?

There is no need to apply or register, it is an open audition, just turn up on the day of the audition, as long as you meet the model requirements as per below.

What are you looking for in a model/performer?

• You need to be Wellington based.

• You do not need any previous experience in modelling.

• Model/performer minimum age requirement is 15 years.

Minimum height: at this stage there is no minimum height, height will depend on garment entries selected as finalists to appear in the show; specifics on height will not become available until the second audition in July.

• You must be able to commit to ALL rehearsals and shows.

• Be confident in front of large groups of people, performing in front of television cameras and photographers.

• Able to take instructions from choreographers and directors.

• Dance, performing and or modelling experience is an advantage but not essential.

What do I need to bring/wear?

• Wear fitted comfortable clothing.

• Bring a water bottle, snacks/lunch.

• Please wear flat shoes and bring high heels if possible.

• If you have long hair, it must be pulled back off your face.

• Wearing make-up is optional.

Could you give me some information about what may be expected of me at the model/performer audition?

• As part of the audition models/performers will learn short dance routines and perform these as part of a large and small group.

• During the audition we will select a smaller group to stay on for the final part of the day.

If selected as a model/performer, will I be paid?

Yes, this is a paid role. Payment level is determined through a tiered structure. The tiers are based on the following mix of criteria.

• Previous experience.

• The number of sections you are cast in.

• The number of garments you are selected to wear, which is determined by section timing, garment suitability/fit and performance capability.

If selected as a model/performer, how much time am I committing to?

• Rehearsals start in early August and continue through until the show opens in late September – mid October 2025. 100% commitment to all rehearsals and shows is absolutely essential.

• There is a pre-show historic section and six competition sections in the show. Each section is rehearsed on different days of the week, and you will be called in only for the sections you are cast in. Most models/performers are required to work 3-4 evenings and 1-2 weekend days. All Models/performers must be available for all rehearsals days and accommodate changes in the rehearsal schedule.

• Rehearsals generally run Monday to Thursday evenings 5:45pm - 10:30pm Saturday and Sunday 10:00am – 6:00pm.

Is there a dancer audition?

TBC - We encourage dancers to come along and audition for our model roles. 

Are you required to bring a cv or portfolio?


Are there any costs associated with the audition?


Is there a child audition?


When will I know if I have been selected?

• Within 2 weeks following the audition we will confirm the first model selections. 

• We will contact via email and advise who has been selected and invite them to attend a second audition in July. 

• In the July audition we will select a smaller group to attend the garment fittings in August; it is likely all models who attend the fittings will be allocated garments, but we cannot guarantee this. 

Do you have a question that isn't answered?

For further enquiries please contact Wardrobe & Activations Manager, Leonie:

Apply for this Position

Please email your cover letter and CV to with subject title “Digital Content Specialist application”. We will be running a rolling recruitment process for this role, reviewing and processing applications as they come through.