Intent on sharing the intriguing stories of its garments and their designers, the World of WearableArt now has a story-teller.
A free, multi-media App, simply named STQRY, after the Wellington-based tech innovator, is now available to the thousands of visitors who tour the World of WearableArt and ClassicCarsMuseum, in Nelson. And, the new business partnership of WOW and STQRY is about to travel the world.
An exhibition of approximately 35 WOW garments – many that are winners of prestigious design awards – will be completed in November and ready to embark on an around-the-world tour, hand-in-hand with STQRY.
The two creative and innovative New Zealand businesses will also travel to Seattle, in May, to take part in the American Alliance of Museum’s Expo, which is attended by thousands of international visitors.
The STQRY App hugely expands on the limited amount of information that can be printed on wall plaques, beside the garments on display. Visitors to WOW exhibitions and the WOWMuseum, can now learn all the intriguing details about the garments, the materials used to make them, the awards they won and the designer’s source of inspiration. Audio-visual footage presents some of WOW’s designers telling their own stories.
WOW exhibition visitors can also use the STQRY App to book tickets to the World of WearableArt Awards Show, held over a three-week show season in Wellington, during September and October. The international design competition attracts hundreds of designers’ artful creations, every year, all vying for selection to compete for coveted design awards and be a part of the theatrical performance, that is the WOW Show.
STQRY, (pronounced ‘story’) was founded in Wellington in 2012, and is now available at more than 160 venues, worldwide. It is currently used by more than 100,000 people, each month, as they visit museums, art galleries and tourist attractions, such as zoos and historical landmarks. The App offers the stories in more than 60 languages.