WOW ‘takes art off the wall and onto the moving body’™ and enables works of art to perform onstage in the ultimate arts competition.
Each year the Awards performance combines unique sections into a distinctive two hour theatrical extravaganza showcasing incredible garments, stunning sets, dance, music, lighting and choreography. This original concept promotes New Zealand as an extraordinary, exuberant and creative place and showcases this creativity to the world.
Each year a unique scripted show is developed, produced and staged.
Each garment is individually choreographed into the seamless show which has no narration or language barriers. It is a universal experience that unfolds before the audience, touching every sense and evoking a variety of emotions.
The WOW concept is a unique concept which is licensed to World of WearableArt™ Ltd. For information on the copyright for WOW please click here.
